| Feature
|
Benefit
|
GoldMine® 6.X
|
ACT!® 6.0
|
| Quickly forecast sales and generate Leads Analysis to manage, track and measure
revenues.
|
Stay on top of potential sales and gain control of the pipeline. Avoid
time-consuming report writing and additional data entry in the sales process.
Understand which marketing programs generate leads and sales.
|
Yes
|
No
|
| Automatically send ongoing customer and prospect communication based on
user-defined criteria with Automated Processes™ .
|
Reduce costs. Qualify prospects and retain customers with true "drip marketing"
campaigns. Send targeted and personalized e-mails, faxes or letters to ensure
your business is top-of-mind with your contacts.
|
Yes
|
No
|
| Leverage the Web Data Capture to download every lead that visits your site
directly to GoldMine for timely and consistent follow-up.
|
Collect inquiries and leads in real-time. Follow up with every prospect
instantly. Convert your Web site from a Billboard, to a 24/7 marketing machine.
|
Yes
|
No
|
| Use the InfoCenter to centralize, manage and simplify access to all your
critical business information.
|
Eliminate wasted efforts spent trying to find basic company information (e.g.,
vacation policies, pricing schedules, product specs, etc.). Improve response
times to prospects and customers since information is now at everyone's
fingertips.
|
Yes
|
No
|
| Develop Telemarketing Scripts to standardize and guide agents through
qualification and survey calls.
|
Reduce training costs. Ensure consistent selling efforts across your entire
team. Capture quality information for ongoing analysis and measurement for
better planning.
|
Yes
|
No
|
